Apple is Planning to Shut Down Beats Music

[PhilSynowiec]

Earlier this year, Apple acquired Beats Electronics for a whopping $3 billion. Along with all of Beats' headphone and speaker products, our favorite fruit company also received the Beats Music streaming service as part of the acquisition.

According to a new report from TechCrunch on Monday, it seems like Apple is looking to shut down the Beats Music service. The report cites sources close to the situation including "several prominent employees at Apple and Beats".

"Many engineers from Beats Music have already been moved off the product and onto other projects at Apple, including iTunes. It’s not clear when exactly Jimmy Iovine and Dr Dre’s music service will be shut down or what Apple will do with streaming, but every source with knowledge of the situation that we talked to agreed Apple plans to sunset the Beats Music brand."

This is all news to us, but the report claims that Beats executive Ian Rogers was previously put in charge of iTunes Radio. This could mean that Apple is looking to integrate some of the features (and possibly streaming capabilities) into iTunes products. Apple recently added the Beats Music Apple TV channel, so it's strange that the company is looking to shutdown its newly acquired service all together.

 

[Ser Aphim]

I don't think its a shut down, but more of a "fusion" or integration of Beats Music and/to iTunes.