AppleInsider reports that according to new data from consumer spending analytics company TXN, Apple Pay transactions grew by 50% in December 2016 compared with the same month a year ago. TXN’s graph shows a steady rise during the year, aside from a small dip in the middle of the year.
TXN’s figures actually differ considerably from the official figures released by Apple during Tim Cook’s Q4 conference call last October when he said that Apple Pay transaction volumes had increased by nearly 500% year over year, and that September 2016 had been busier than any time during 2015.
However, the discrepancy between the two sets of figures is most likely due to the way in which TXN collects its data, using a “panel of transactions from over 3 million payment cards,” and not being able to determine as to whether or not “some of the card issuing banks” were used for Apple Pay transactions or not.
Source: Analysts see 'strong growth' of Apple Pay annually, more room to grow
