RaduTyrsina
News Team
BlackBerry is no longer what it used to be for enterprise and government clients. And as its appeal is fading away, Apple’s iPad steps in to fill the gap. Shortly after the launch of the iPad, Steve Jobs said that Apple doesn’t need to market or promote the iPad for enterprise clients as “it’s being grabbed out of our hands, anywaysâ€.
However, this has changed under Cook’s rule and the launch of the new iOS 7 operating system has been used to market the iPad for business users. According to Apple, 94 percent of the Fortune 500 companies and more than 85 percent of the Global 500 are already “testing or deploying†iPads, which is a very impressive number, indeed.
Wedge Partners analyst Brian Blair says that BlackBerry’s decline has opened up a significant opportunity for Apple, since Android continues to struggle to become an interesting proposition for enterprise consumers.
While a more popular platform than iOS globally, [Android] is seeing very low adoption rates in the enterprise overall, particularly with tablets. We believe that most IT managers are avoiding the platform for large-scale rollouts and support due in large part to malware concerns. Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.
Also, let’s not forget that Apple’s latest iPads come with the latest 64-bit platform which should make way for high-performance apps to be released for enterprise use.
Source: AllThingsD