Prices are not controlled by Apple the margin is controlled and that is around 5% to retailers with exceptions of some major retailers whom may get an extra 2 points so unless a reseller wishes to loose money or there is a special promotion you will not get much variation in prices. In respect to ebay maybe second hand ipads will be less expensive. If you live in Britain it may be cheaper to purchase from USA Have a friend pick one up Personally i would buy it local because if something goes wrong you can get it replaced by the local dealer or serviced by the local service centre.