Apple Store here in Manhattan Beach, (Southern Calif) had fairly long lines. We were number 140, with our reserved iPad. Line was around 175 - 200 people at 9am when the store opened and it kept about that long past 10am as more people came. But by 11am it was down to 100 folks and I think many of the reserved line customers were already through the store. I'll guess Apple sold at least 300 - 400 by noon, not sure if they ran out or not. I was able to switch from a reserved 16GB to a 32GB no problem. Got ours just before 10am, good thing we had one on reserve. Was also able to pickup a case with was in high demand at the store.