The Women’s Wear Daily (WWD) blog reports today on figures from the Audit Bureau of Circulations that show that sales of magazine apps on the iPad have fallen dramatically in recent weeks. WWD points to several examples, such as Vanity Fair, which only sold 8,700 digital editions of its November iPad app, which was a drop of several thousand from its average of 10,500 for August, September and October. Glamour also saw a drop of 20 percent in October, and a further 20 percent fall in November. GQ’s November iPad issue saw its worst sales figures since April, with 11,000 apps sold, down a couple of thousand from the May through to October average of 13,000. And it’s not just the fashion and lifestyle magazines that are feeling the pinch either, as WWD reports that following on from a massively successful first few months for Wired, when it sold on average 31,000 digital issues, it too saw a drop in sales down to 22,000 and 23,000 in October and November respectively. It’s hard to know exactly why so many different types of digital magazine have taken such a hit to their sales figures towards the end of the year, but WWD ends on an optimistic note, stating that many publishers are hoping that December and January figures will be soaring once again, with many people getting iPads over the holiday season.
Source: Memo Pad: iPad Magazine Sales Drop - Fashion Memopad - WWD.com
