iPad Pro Ahead in Detachable Tablet Market

[Maura]

According to new figures from IDC Worldwide, detachable tablets have bucked the downward tablet sales trend and experienced triple-digit year-over-year growth, with shipments of more than 4.9 million units representing all-time high sales figures for the first quarter of a calendar year. And it seems that it’s Apple’s iPad Pro that is having most success in this growing market.

“Microsoft arguably created the market for detachable tablets with the launch of their Surface line of products,” said Jitesh Ubrani, senior research analyst with IDC’s Worldwide Quarterly Mobile Device Trackers. “With the PC industry in decline, the detachable market stands to benefit as consumers and enterprises seek to replace their aging PCs with detachable. Apple’s recent foray into this segment has garnered them an impressive lead in the short term, although continued long-term success may prove challenging as a higher entry price point staves off consumers and iOS has yet to prove its enterprise-readiness, leaving plenty of room for Microsoft and their hardware partners to reestablish themselves.”

IDC went on to say that traditional “mobile first” vendors such as Samsung and Huawei have also started to venture into the detachable table market.

"The introduction of detachables from traditional smartphone vendors is only beginning and pose a real threat to traditional PC manufacturers," said Jean Philippe Bouchard, Research Director, Tablets at IDC. "Their understanding of the mobile ecosystem and the volume achieved on their smartphone product lines will allow them to aggressively compete for this new computing segment. It is likely that those smartphone vendors will utilize the detachable segment to create new mobile computing end-user experiences if customers are using their detachables in combination with their smartphones."

Source: IDC

 

[ardchoille]

I love that I can attach the keyboard and draft letters or poetry and still be able to detach the keyboard and take the iPP out and about with me.