Like others, I got up at 0250 on Friday morning having practiced on the store.apple.com webpage earlier in the evening. The store went live at 0302 (sted 0301 as promised!), by 0306 i had spent about $1,000 on a 128 GB, WiFi, AT&T, Silver and Black iPad Air. That included about 60 seconds of trying to decide whether to get the free engraving and whether that would mean I couldn't pick up my iPad later that day.
By the time I got up and checked at about 0730 I had a message saying it was ready for pick-up. After doing some actual work, I drove to the Pentagon City (Arlington, VA) store and got there at about 0915. There were two places to line-up: 1 for pre-orders, and one for drop-ins. Neither had anyone waiting. I was greeted by a ... greeter, who said someone would be with me shortly. Shortly and woman - hearing impaired, signaled to me that I should follow her. Between hand signals (to show her my ID) and typing on her ipad (would I like help setting up my new device?) We worked through the process.
With all of that I was out of the store by about 0915.
Wonder if there's some new government program that could use Apple's help in how to serve their customers?