Oprah must be one of the most influential broadcasters on the planet: one word of recommendation from her about a certain book or product, and said product is virtually guaranteed to sell like molten hot cakes. Now, AdvertisingAge reports, she’s gone and named her favourite iPad apps, much to the delight of Apple! Speaking at the American Magazine Conference in Chicago today, Oprah said that the iPad helped her to keep up to date on breaking news, naming the CNN app and the ABC News app as two of her favourite news sources. She also said that when she feels creative, she likes Brushes and Sketchbook, and she credits Scrabble with changing her workouts, saying that it keeps her mind off the treadmill. “I can play Scrabble and listen to Bruce Springsteen all at once,†she told the conference.
Meanwhile, the much-vaunted app for Oprah’s own O magazine has still to launch, but O Editor Susan Casey confirmed at the conference that it will be released on November 16th.
Source: AdvertisingAge