ITunes is the easiest route. Just drag into iTunes. Then when you sync,make sure you check that specific movie under the Movie tab. I use Handbrake to rip from DVD. The iPad format option works perfectly though I haven't been able to figure an easy way to rip the menu from the DVD but nota major hassle. When I've finished with the DVD on the iPad, I uncheck the movie on iTunes so ain't synch, it deletes from iPad to free up space, but I retain under iTunes just in case someone else in the family wants to watch on their iPad or Apple TV.