Virgin’s New iPad-Only Magazine Shows Off Its Video Cover Ahead of Launch On Tuesday

[Maura]

<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=17285675&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=17285675&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/17285675">Project magazine cover video</a> from <a href="http://vimeo.com/user5309399">Project</a> on <a href="http://vimeo.com">Vimeo</a>.</p>​

At first I thought that “Project†was just a working title for Virgin and Richard Branson’s new iPad-only magazine, but Paid Content reports today that “Project†is actually the correct title of the magazine, which will be launched by Richard Branson in New York tomorrow. Paid Content has also got its hands on the animated video cover for Project, which really is very impressive.

“We can’t think of any other mags whose front cover is a video,†the publishers told Paid Content. “Project is what we like to think of as a ‘living magazine’ – evolving and updating throughout the month and taking advantage of the iPad’s capabilities to deliver a really innovative reader experience.â€

Project will be helmed by Anthony Noguera, former editor-in-chief of lads mag FHM UK, and also editorial director of Emap/Bauer’s mens division, which might indicate that the magazine is going to be aimed more at a male readership, but then again it might not, we’ll have to wait and see!

If you want to get an early idea of what Project is all about before it launches tomorrow, there’s a blog already set up here:
Project Magazine | iPad Magazine

Source: Paid Content Video: Virgin’s iPad Mag ‘Project’ Gets Animated, Coming Tuesday | paidContent:UK