Why Apple’s Retina iPad mini launch was so quiet

[RaduTyrsina]

Apple has finally launched the iPad Mini 2 last week on November 12 and took everybody by surprise. We were expecting the second-generation iPad Mini to launch a little later during the month because of supply issues and definitely not in the beginning of the week. If you were wondering why has Apple decided to do this, here’s the explanation.

The second-generation iPad mini tablet was announced in the middle of the night with no warning, so most of those eagerly awaiting to get their hands on the iPad Mini 2 had to hear it from the tech websites that the Retina iPad Mini orders have finally started. Internet marketer Ed Dale explains why Apple has decided to do this, highlighting three major reasons:

​Apple’s biggest fans got theirs first. Who knew about this first? The people who follow the Apple blogs and digerati. Judging by Twitter, this worked perfectly. The grey market queueing for the iPad Mini Retina was going to be immense. By going online the incredibly poor optics (the front of Apple lines, which attracts a lot of media, was full of people who were not fans but paid to be there) are mitigated. The last thing Apple wants is hundreds of customers turning up everyday to be disappointed [sic] in a store which is meant to be a happy place — Apple does not want their stores to be associated with disappointment and frustration!

Could such a simple strategy help Apple manage its ongoing issues with the supply chain? But it seems that bottlenecks aren’t the single problems faced by the second-generation iPad Mini. According to some recent reports, image retention problems have been on the new Retina iPad Mini. Let’s hope that by Christmas, Apple will manage to solve the supply issues so that you could consider gifting the shiny tech toy to someone.

Source: BGR