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Against the market? You're grasping at straws in an attempt to justify your point.They could manufacture the kits themselves - kits don't require repair centres just replacement parts. Personally I think Apple will not survive in the market place if it doesn't open up to the dev community not just in app dev but hardware to.
They are going against the market look at the crappy keyboard that they supply with the IPad Pro others like Clam Case or Zagg make better ones still holding onto MacBook sales I guess.
I think apple should look into better accessories, they made superior phones and tablets but give them crappy cables start making better cables apple