The Amazon Mp3 has to be established @ Amazon, I have that on my iPod and use it way more then iTunes as songs are cheaper @ Amazon. Amazon has it's own cloud and songs can be held there or downloaded to your Apple device. Amazon also has fantastic sales from time to time on al ums, had the no one al I'm Red for instance and 50 others for $1.99 for one day last month. The Prime has other benefits free two day shipping for prime, and the movies are free, somewhat older movies, but a goog selection and some great TV shows. It ,s pretty well new at it and gets better selections very month. Incidentally, you can get all the Amazon apps on your PCM, any tablet, including iPad, iPods, iPhones (free) so if you are reading a book (bought @ Amazon you can pick it right up where you started on any device. Same with the Mp3 s, a pretty good deal. The Amazon streaming vid app lets you go right to the prime vids then weeding through everything else, I love it, I have it on my New app Tv too. Click and go. $79 gets you Prime a year. Mp3 cloud doesn't!t need Prime membership. One thing good about Amazon, is if you made a mistake, say clicked buy then rent free, you can call a real person to correct your mistake.