
Chalk another one up for Apple. According to the Wall Street Journal publishers, McGraw-Hill Cos, Houghton Mifflin Harcourt K-12, Pearson Education, and Kaplan Inc. have all signed to bring their textbooks to the iPad. ScrollMotion will be the company called upon to provide the technology that will covert the old media to the new e-format.
Though Apple didn’t outline its strategy to target the educational sector with its iPad last week, people familiar with Apple’s thinking have said that the iPad’s use in schools was one of the focal points of discussions in developing the product. In its exploration of electronic book technology, it thought particularly about how it could re-invent textbooks, these people said. Apple declined to comment on the role of textbooks on the iPad. Apple has an edge in the educational sector because its Macintosh computers have always enjoyed a strong following in the academic sphere, and it already offers educational audio and video content through its iTunes U service.
{Source:Wall Street Journal}