If you go to Settings>iTunes & App Store and tap on your Apple ID at the top of the page, you can sign out of your account. To sign in with your other Apple ID, go to bottom of the featured page in the App Store and tap the sign in button. From the resulting pop up you can choose to sign in with an existing Apple ID. Enter the details of your other Apple ID and sign in. You can now also FaceTime your wife, who shares your primary Apple ID.for instance to get apps i bought through another id. or say if i want to facetime my wife who happens to share the same id as me