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creating private app (not available in appstore)

miracle

iPF Noob
Is it possible to create an app and keep it quite private. I mean that I just want to put it on my company's iPads, I don't want it in the app store. Someone told me the only way is to do this is by using the developer account and asign the iPads to the account, so they can 'test' the apps. I don't really like this solution. What will Apple say if I have 50 test iPads? If they decide it is forbidden, I'm in big trouble (app not usable anymore).

So, private app, is it possible or not?
 
Is this something you could do by creating a mobile friendly website? Password protect it if you don't want the world to get in.
 

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