I think that it's basically a great user experience. No need to be a geek to enjoy Apple products. Even if the iPad was the "first" real tablet on the market, a lot of other companies have tried to put a mobile device on the market before...
- Netbooks
- Laptops/Tablet combo that was costing a bunch
- Media Players who could do some basic Internet surfing
Nobody was able to put a product on the market that would attract the mass like the iPad. Remember one of the first comment about the iPad: it's a big iPod! But everybody wanted to have an iPod as an mp3 player...
Another point for Apple is that their products do not feel cheap in hand. They do not feel like fragile plastic devices. You can see first hand that they are built with quality material.
Potential buyer thinking path...
1. It's a bit pricy, but it's an Apple product...
2. Hmmm, it looks great...
3. Hmmm, it feels great
4. Oh man, it can do that?
5. Oh man, I can even surf the net on the road?
6. Apple genius, great guy! I don't feel dumb when asking questions...
7. So basically, I just open the AppStore, and select what I want?
8. Seriously? 99 cents for a software?
9. So I can do emails, calendar, tasks, notes, etc.. So I can even use it for work?
10.Hmmm, that would be a great device, no need to bring a laptop anymore...
11.What? 10 hours of battery time? I could use it a whole day without having to recharge!
12. Oh, what the heck! I want one!
And then you get the effect of friends having one and just bragging about how fun it is... Has anybody ever heard a netbook user showing off his netbook? Nope!
People said that the iPad was pricy, but seeing the cost of other tablets right now... I don't think so...
VicoPad addict!