I "converted" to Mac last year and now understand the total devotion to the brand. Relatively ignorant but try to increase my knowledge all the time. Bought the iPad basically for reading but now realize what a help it is going to be in terms of portability in the work place. Getting my head around iCloud & sharing via iTunes. Upgraded to Lion to facilitate this. Thanks for such a helpful & friendly service. Hope one day I will be of help to someone in my present position. Regards, algione