Agreed, but if they get the information, they could possibly sell it without direct repercussions. It could be difficult to prove the crime. In most cases, the people stealing the information, do not directly use it.
While places like Apple, Google, Amazon, etc. get the publicity, they do more to protect customers than you are going to get from MacDonalds or Crab Shack transactions. Anytime you produce your credit card to a sales person, you are entrusting a stranger with your money. As long as there is a human equation involved, there is risk involved. The new smart chips are an improvement that will eventually make its way here, but what can be done in other countries does not always work in the US. Right now, my understanding is that coming up with a single standard is the problem.