I have a zippered padded sleeve for my Ipad2 (that will be here Thursday, finally) that will fit in my Coach bag. I do the same right now with my Kindle. This way it doesn't scream Kindle or Ipad, it is protected and I have my usual stuff in my purse.
When I need a new bag, be it a Vera Bradley or Coach--love the outlet stores, I make sure I will have the Ipad with me so it will fit in the bag--until Coach has a Ipad cover --that I will probably buy, especially if it is pink or purple.
I also bought a really cute skin, which I will post, once my Ipad gets here. I have been having fun accessorizing my Ipad, which hasn't even arrived yet. My husband doesn't understand how jazzed I am about this.