I've got a Kindle Fire on order, and I don't have a clue what Amazon says in comparison with other products. I agree that they shouldn't lie. But I basically never trust anyone to tell me the advantages of its products vs. others, because I figure they're always going to selectively skew info to make their product look good. That's why I do my own research. Even if it's imperfect, I have a better shot at reality, lol.
I've been pleased enough with my original Kindle Fire to get a full-size HD one. I'm looking forward to more storage, a cellular connection and better battery life. For me, it will be a pure consumption device. I tag team two iPads now and still run out of juice inconveniently, so I want a third full-size option, especially to stream Netflix and surf the Web. I'm not sure how else I'll use it. That will depend on how good it is. I use my original Fire mostly to read books, and to stream Netflix in a pinch, but battery life and storage are limited and it's wifi only.