s2mikey
iPF Novice
In fairness, the MAC vs PC from years back did just that with the hip young guy making fun of the overdressed nerd guy. I mean...right?
Samsung Takes Hits at the iPad Air in its Latest Ad
- Thread starter PhilSynowiec
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In fairness, the MAC vs PC from years back did just that with the hip young guy making fun of the overdressed nerd guy. I mean...right?
In fairness, the MAC vs PC from years back did just that with the hip young guy making fun of the overdressed nerd guy. I mean...right?
Lol....really! Never knew that.....wouldn't have liked that either!
In fairness, the MAC vs PC from years back did just that with the hip young guy making fun of the overdressed nerd guy. I mean...right?
In retrospect, the Apple ads were more generic and usually didn't mention Microsoft or any other company by name. They did promote Apple computers at the expense of those running the "other" operating system, however.Lol....really! Never knew that.....wouldn't have liked that either!
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I agree with that and I personally believe Apple's advertising was much more generic and made those watching think of alternatives. Samsung however makes a direct attack on a specific product which is frankly a turn off. Apple won awards for their advertising effort because it worked. Samsung wins no awards as they are clueless when it comes to writing and producing quality advertising
This article in 2007 sums up Apples advertising and the just one of many awards they received.
Get a Mac ads honored as most effective
By Peter Cohen, PCWorldJun 8, 2007 12:00 AMprint
The Effie Awards honor the most significant achievements in the business of marketing communications, and the 39th annual Effie Awards gala was held on Thursday night. Apple’s “ Get a Mac ” ad campaign won the Grand Effie, the biggest award of the evening.
The “Get a Mac” campaign features actors John Hodgman and Justin Long as PC and Macintosh computers, respectively, in a series of 30-second television spots. Their banter distinguishes Macs from PCs as easier to use, less prone to virus or malware attacks, and including a rich assortment of software. The ads have engendered heated debate in some discussion forums on the Internet and elsewhere, but it’s hard to deny their effectiveness. The Grand Effie that the ad campaign received in part applauds the results: Increased product market share, heightened consumer awareness and more cultural influence.
“After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising,” said Grand Effie jury chair John Butler.
To me as stated there is absolutely no comparison with Samsung's advertising compared to,the above.
Get a Mac ads honored as most effective
By Peter Cohen, PCWorldJun 8, 2007 12:00 AMprint
The Effie Awards honor the most significant achievements in the business of marketing communications, and the 39th annual Effie Awards gala was held on Thursday night. Apple’s “ Get a Mac ” ad campaign won the Grand Effie, the biggest award of the evening.
The “Get a Mac” campaign features actors John Hodgman and Justin Long as PC and Macintosh computers, respectively, in a series of 30-second television spots. Their banter distinguishes Macs from PCs as easier to use, less prone to virus or malware attacks, and including a rich assortment of software. The ads have engendered heated debate in some discussion forums on the Internet and elsewhere, but it’s hard to deny their effectiveness. The Grand Effie that the ad campaign received in part applauds the results: Increased product market share, heightened consumer awareness and more cultural influence.
“After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising,” said Grand Effie jury chair John Butler.
To me as stated there is absolutely no comparison with Samsung's advertising compared to,the above.
AQ_OC
iPF Novice
Samsung is really clueless with advertizing. Why make obvious hits against Apple? What in effect that is doing is admitting that Apple is in the number one seat. Now, what person is going to want an admittedly second-tier device? It is simply unbelievable that they could be so clueless.
The biggest problem I have with Android tablets is simple: lack of apps made for tablets. This also happens to be the problem with Windows tablets, too.
The biggest problem I have with Android tablets is simple: lack of apps made for tablets. This also happens to be the problem with Windows tablets, too.
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rushmore69
iPF Noob
I have a Note 2014 and an iPad 4. Love both 
s2mikey
iPF Novice
It was more generic but you, me and everyone else knows who they were targeting. They were essentially stereotyping windows users which interestingly Samsung also did showing the apple dorks waiting in line for a phone who's major update was moving the headphone jack to another location.
Hey, BOTH sets of those ads were funny and I encourage more of it. Purely negative advertising is a little overboard, I will admit that.
ardchoille
iPF Novice
Pfft, that's like saying "Volkswagon takes on Rolls Royce with the new VW bug".
s2mikey
iPF Novice
I fully agree. With phones, it's a different story though. It seems the android phones do get mainly positive reviews and do have a decent chunk or market share.
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