So far, the only real issue that I am seeing is books, magazines, and newspapers. Dropbox, Hula, Netflix, and many other issues are not affected. Other than the Sony e-reader, the only one rejected under this, sounded more like a screwup in interpreting the new rules. Which has probably been cleared up and is being reprocessed. Lets face it, the industry is confused, so I imagine that some Apple personnel are confused. As secretive as Apple is by nature, there could be a guidelines in production that will spell everything out for the vendors. It doesn't mean that it will make everyone happy, but it could at least reduce the false issues.
And there are several work arounds that the vendors can use. For example, when I buy a book on Amazon, I usually do it on my laptop at home. When I do that, I can also get a download for my iPad. So that is one possible work around. And what happens if you go to Amazon thru Safari on your iPad. There is no way that Apple can apply this policy to that process. So you buy the book and download it to the iPad. And despite the common opinion, there is nothing to prevent app vendors from making a deal with Apple. For example the free streaming movies and movie downloads from Amazon that are not supported on Mac OS or iOS. Apple could give them a discount for supporting Apple devices. That way they can offer more content to iPad and iPhone users.
