True, it's only a name but c'mon, we ad iPad 18 months ago. Mr Jobs would never ok a silly name like this. It absolutely will cause confusion. I call it ipad3. I will call it ipad3 when I'm in an apple store or buying accessories online.
Keep in mind that the Genius is gone. The guy that had the nac is gone. He had the nac , he had the Mac he ad what it takes to create and sustain a Mega idea company like he did for so long. What you have there now are very much good people in every way. But make no mistake, things could get shottie . Odd names, odd moves made... Huge $ surplus will sustain them through possible problems but when I see the new boss or company executives leak / announce a possible 7" mini pad while the phenomenon has widely stated only recently ( may he r I p ) that a mini tablet will not fill a knitch or bring in the mega business he looked for in all his products, I have to think there is stubborn , " just watch me " , egotistical personalities that will only tarnish the long running business miracle we knw as Apple. Steve Jobs's Apple. I hope I'm way wrong about these early signs of foolishness. It's not a given that Cook will carry Apple into its next 8 or 9 mega products. Only one or two MAYBE , SJ types every 2 or 3 hundred years or so. Personally Cook is IMO already making questionable decisions.