RaduTyrsina
News Team
Lately, the rumors, discussion and hearsay regarding Apple’s potential iWatch device seems to be heating up. We have reported that Apple has allegedly hired two new members to its iWatch team: a sleep and activity expert and a former expert in the field of pulse oximetry; and that Apple is testing inductive and solar charging methods for the upcoming smart watch. Now, it’s the analysts’ turn to estimate what impact will the iWatch have.
Assuming an ASP of $299 and Apple customer base penetration rate similar to the iPad, we see up to $17.5B of revenue in the first 12 months compared to $12B for the iPad and $2.5B for the iPhone. If there are supply bottlenecks in the first year, we see a more conservative revenue range from $10B (assuming iPhone penetration curve) to $14B (average of iPhone and iPad penetration curves). This translates into six to 10 points of revenue growth for Apple from iWatch in CY15.
Cited by the iWatchMag publication, Katy Huberty of Morgan Stanley says that the iWatch could generate amazing revenues of more than $17 billion in the first 12 months after getting launched for consumers. The analyst also says that the device would have a $299 price, which means that there will be more than 58 million iWatch units shipped in its first debut year.
If this will turn out to be true, then the iWatch will have outstripped the iPad and the iPhone’s first year sales combined, as the iPad brought in $12 billion and the iPhone $2.5 billion. The analyst says that the biggest reason for this potential success is the fact that current iPhone and iPad owners will be those targeted. So, she sees the iWatch as a natural accessory rather than as a fledgeling product category like the iPod and iPhone at their launch.
Source: iWatchMag (1) (2)