Time Inc To Release All 21 Titles in its Magazine Portfolio on iPad

[Maura]

Time Inc announced today that all 21 of its U.S. titles will be available as tablet editions by the end of the year, making it the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms. So that means that magazines such as InStyle, Real Simple and Entertainment Weekly will be joining People, Time, Sports Illustrated and Fortune in having their own iPad versions. Not all magazines have been thriving on the iPad, but Time seems to have made a success of the medium, more so than some of its competitors, in fact, with Time Inc.’s digital magazines and apps having been downloaded more than 11 million times to date, with those original four digital magazines selling more than 600, 000 single copies all told.

“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,†said Maurice Edelson, EVP and a member of Time Inc.’s interim management committee. “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.â€

Source: Time Inc., via AppleInsider