Personally I hope NO ONE buys an iPad formatted magazine at these ridiculous prices. Zinio is starting to get it, with some magazines as low as $5 a year. But there is NO WAY I will pay full price or MORE for a bunch of electrons that have already been sent to the printer for the paper version. Adding a few extra pictures and video they already offer on their websites is not worth a penny more.
Once they fail at this marketing scheme they will wake up, just like cell phone companies did. Remember 50 cents per minute for ANY CALL? I do. Never used my phone except for emergencies. Now it is a small monthly fee for unlimited calls and data, and everyone wants a phone.