MacRumors reports today on a new survey from Piper Jaffray as part of its semiannual U.S. teen survey. According to Piper Jaffray’s figures, 78% of those teens surveyed own an iPhone, which represents an increase of 2% from the spring 2017 survey. Also, 82% of teens surveyed said that their next smartphone would be an iPhone, which is the highest ever figure of interest in such a survey.
It’s very likely that such a high level of interest among teens is down to the 2017 iPhone line-up, and in particular, the forthcoming iPhone X, which is claimed to be Apple’s most revolutionary phone to date.
The survey has more encouraging news for Apple with data showing that teen interest in the Apple Watch is also on the rise: 17% of those surveyed said that they intended to buy an Apple Watch in the next 6 months, up from 13% in the spring 2017 survey.
And there’s even good news about Apple Music, with the platform now having a 17% share of time spent with music for teens, gaining ground over the likes of Pandora. Spotify and You Tube still dominate this sector, of course.
Piper Jaffray said that the survey results are a “positive point” for iPhone 8 and iPhone X demand, and also for growing Apple Watch interest. The survey featured the views of 6,000 teens with an average age of 15.9 years in 44 U.S.
Source: 78% of Teens Surveyed Own an iPhone, 82% Plan to Purchase
