Apple is Looking to Hire a New 'Head of Social Media and Content'

[RaduTyrsina]

If there's one thing that's completely accurate about Apple is that the company is continuously evolving and expanding its business. Now, according to a new fresh report from 9to5Mac publication, it seems that Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy.

Apple has posted a new job opening on its website, the description of which reads like this:

This role needs to lead the vision and strategy of all social media channels, including the management of current channels and the expansion of new channels for all lines of business across music, movies, TV, books. This person should be able to work with content and business teams. Additionally, balance business needs with the need to be a consumer friendly, conversational brand that leads the discovery of content. This person should have production experience and be able to suggest content creation for various channels, as well as oversee said creation at some points and understand what mediums perform well on what channels. Collaborative team leader with extensive (7-10 years) experience in the digital space, preferably the brand digital space.

The key qualifications that the candidate needs to have include the following:

• Savvy in social media
• Must have managed brand handles before
• Team leader with demonstrated management experience
• Content production experience, knows what content works for various social media channels
• Experience working on content form conception to production
• Comfortable copywriting

It's worth pointing out that the position is located in Culver City, which is actually home to Apple’s Beats Electronics. Beats continues to have offices for marketing, sales, and more. This new job posting could hint at Apple’s plans to have its entire social media and marketing strategy under Beats. The company is known to have been extremely active through social media channels.

When compared to competition, Apple’s social media presence has always been 'shy'. However, several executives from the company including Tim Cook, Phil Schiller, and others have been more active recently through official accounts on Twitter. Also, Apple runs Twitter accounts for some its services such as the App Store, iBooks, iTunes U, and other iTunes specific accounts, along with a YouTube account where it posts new ads and other video content.

Source: 9to5Mac