RaduTyrsina
News Team
Apple is an amazing company and never ceases to impress everybody with new record sales of its popular products. But besides being extremely good at crafting and selling its products, Apple has proved that it knows how to handle its business and services side, as well. Now, according to fresh data from e-commerce research firm Internet Retailer, Apple is now the second online retailer in the world. Amazon is still the absolute leader, but Apple has managed to overtake Staples for second place. Shelly Banjo from the Wall Street has more details on this:
The iPhone maker notched a 24% increase in online sales to $18.3 billion last year. Part of the increase in Apple’s sales this year came from Internet Retailer’s inclusion of Apple’s online hardware sales for the first time, in addition to the digital sales from its App Store and iTunes. The rivals share a big advantage — millions of people with credit cards on file and one click away from making a purchase. No wonder Amazon is getting into tablets, phones and TV. Online sales remain a small fraction of most brick and mortar retailers’ sales. Amazon sold $67.8 billion of electronics, media and other products last year — more than its next 10 biggest online competitors combined
It’s amazing for Apple to climb on the second place, especially if we take into account the fact that it doesn’t sell as many products as other players. Another reason for the jump is because Internet Retailer is accounting for both hardware and digital content sales for the first time, and this is obviously in the disadvantage of traditional brick-and-mortar companies.
As you can see for yourself in the above graph, besides Amazon, Apple is the single company whose sales have jumped so high. Online sales have increased over 24% from the previous year, beating out even Amazon who grew just 20% during the 12-month period.
Source: iPhoneForums