Apple Looks to Hire a 'Buzz Marketing Manager' for Product Placement in Movies

[RaduTyrsina]

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Apple’s products manage to create a lot of buzz by themselves and without any help from others. The best proof to that is the huge amount of rumors that usually get piled up prior to the release of another iPhone or iPad. But Apple thinks it could promote its products even better and for that, the company is looking to hire a “buzz marketing manager” who would be responsible for “constant and compelling exposure of Apple products with high-profile users, especially those in film and television”. So, in other words, Apple wants to put the iPhone and the iPad in hands of famous people. Or, could it be that Apple is preparing to promote its iWatch? Here they key qualifications that Apple is seeking, according to the job posting on its website:

Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.

Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.

Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.

The position works primarily with outside partners but also cross-functionally with PR, iTunes, Product Marketing, Marcom, and Apple Retail. Oversee multiple projects simultaneously and ensure they are produced on strategy, on time and within budget.

The hired person will report to the head of worldwide Buzz Marketing, which shows that Apple is seriously interested in increasing its reach via media channels. The most recent PR move in this direction belonged to Samsung, who hired Ellen Degeneres to take a selfie with a lot of celebrities during the Oscars with a Samsung smartphone. Let’s see what will be the effects of Apple’s move.

Source: iPhoneForums