RaduTyrsina
News Team
Apple is one of the few companies that has the chance of thinking first of all of how it plans to further expand. That’s because they are breaking records after records and sitting on a pile of cash. According to multiple reports from the industry, among which we cite Wall Street Journal’s as the most influential one, it seems that Apple is quietly building its own content delivery network, in order to boosts its Internet infrastructure and lay the groundwork for more traffic.
Apple’s online delivery needs have grown in the last few years, driven by its iCloud service for storing users’ data and rising sales of music, videos and games from iTunes and the App Store. But the iPhone maker is reported to have broader ambitions for television that could involve expanding its Apple TV product or building its own television set. Snapping up Internet infrastructure supports all those pursuits at once. Apple is signing long-term deals to lock up bandwidth and hiring more networking experts, steps that companies like Google Inc. and Facebook Inc. have already taken to gain more control over the vast content they distribute.
An eventual content delivery network would be highly useful for Apple as its users are heavy data consumers and this trend has just started its ascension. Besides control over the distribution of its online content, Apple could possibly preparing for more traffic coming from its improved Apple TV device. We’ve previously shared an interesting report which was saying that Apple’s Apple TV could get new gaming features.
Apple’s iCloud service stores and syncs emails, documents, photos, music and video and the company is delivering increasingly more content from its iTunes and App Store. At the moment, Apple uses Akamai and Level 3 to handle its distribution needs for iTunes, the App Store, and iCloud, but a content delivery network of its own would be easier to manage and probably more efficient, as well.
Source: iPhoneforums