So I just watched Jezza Clarkson advertising the Amazon Fire TV stick... it prompted me to research the state of play on the TV stick market to see what new developments have occurred in the last six months. Disappointment... nothing new for the iOS user :-(
It looks like the Fire TV stick, Google's Chromecast and the Roku stick, each about £35, are still leading the TV stick market. It's so uncool having to wire up the current Apple TV box at work each time I give a presentation. I want the tech I carry into the meeting room to be unobtrusive, otherwise I might as well just continue carrying in my laptop. So much more convenient to plug in a Chromecast stick and its usb lead into the HDMI and usb sockets in back of the projector or LCD panel. However if it were an Apple TV stick, my iPad Pro would hook on to its peer-to-peer wifi network and... walla... my PowerPoint presentation is streamed onto the screen.
Apple is pushing iOS into the business market... I'm a typical business user and I want to easily present from my idevice... currently I feel inhibited by being constrained to using the large form factor current Apple TV. I'm not looking for cheap, I'm looking for convenience, and I'd happily pay near current Apple TV prices to get it. I'm also not looking for all the Apple TV functionality, I just want the AirPlay capability... perhaps Apple could market it as a whole new product line... the "AirPlay stick"!