Apple’s Specialty Electronics Market Share Grew From 3.8% in 2007 to 15% Last Year

[RaduTyrsina]

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According to the MarketWatch publication, which compiled Euromonitor International’s findings, Apple’s market share among specialty electronics retailers – like RadioShack, BestBuy and others -, has expanded from 3.8 percent to 15 percent six years later in 2013. Apple’s market share has been steadily growing since the company released the iPhone back in 2007, and it has reached $15.6 billion last year, getting increased by $12.1 billion during this time. Journalist Andria Cheng says the following with regards to other players in the market:

RadioShack’s steep fourth-quarter loss on Tuesday is raising concerns about its survival. The electronics retailer, like its larger rival Best Buy, is in the throes of a major turnaround that relies in part on carrying hot products from Apple Inc. to fend off such formidable competitors as Wal-Mart and Amazon. At the same time, it turns out Apple, minding its own stores, has been chomping its way into the same U.S. electronics and appliance specialty retail business.

Cheng also reports that the size of the market shrunk to $95.9 billion last year from its $109.9 billion peak in 2007. Looking at the statistics from above, we can see that Apple is the single one who has experienced such a big increase. RadioShack’s share has fallen to 4.5% from 4.9% and Best Buy’s market share rose to 31.3% from 28.7%. However, when compared to the 2007-2009 period, BestBuy’s share is declining.

Two of the most important reasons why Apple’s retail sales are up are thanks to the higher end products that the company sells and the unique level of support that it provides for its customers.

Source: iPhoneForums

 

[Ser Aphim]

Thats big jump! Great job for apple!