Barnes & Noble Launches Fun and Free eBooks In-Store Promotion

[iDan]

Barnes & Noble, the world’s largest bookseller, today announced a special promotion called “Fun and Free eBooksâ€. This in-store promotion offers free digital titles from bestselling authors on a weekly basis. To take advantage of the offer, customers simply have to take their iPad, iPhone, iPod touch, NOOK or other device enabled with the free BN eReader software to a Barnes & Noble store, and show it to a bookseller. Said bookseller will then provide the special weekly access code to the customer. Booksellers at the NOOK display in any Barnes & Noble store will help customers to download the free BN eReader software to their computing or mobile device if they don’t already have it. You can find out more about the promotion here.

“With our Fun and Free eBook promotion, we’re giving Barnes & Noble customers an easy way to enjoy great digital reads from bestselling authors at no cost, just for visiting our store and showing their Barnes & Noble eBookstore-powered or BN eReader-enabled device to one of our booksellers,†said Theresa Horner, director, Digital Products, Barnes & Noble.
Nice deal!

 

[USBill]

Darn clever...

 

[kheldour]

would the "key" work for several downloads? Anybody mind sharing?

 

[cimousa]

Great way to get a book known.

 

[Temp40]

Darn clever...

I agree, nice marketing tactic