RaduTyrsina
News Team
Chances are that by now, you have already heard about the fact that Apple is interested in buying Beats Electronics for $3.2 billion. Now, according to a report on Billboard.com, the two co-founders, Dr.Dre and Jimmy Iovine could be named Apple executives during the WWDC event which will take place in June. Yinka Adegoke from the publication has more details on this:
Apple could unveil Jimmy Iovine and Dr. Dre as its latest recruits at its Worldwide Developers’ Conference in June, according to people familiar with the Beats Electronics acquisition talks. Iovine and Dre, co-founders of Beats, are in talks to sell the company for $3.2 billion to the iPhone and iPad maker in a deal which is expected to be announced later this week. Both are expected to join Apple in yet-to-be confirmed executive roles. One person said Iovine would likely oversee all of Apple’s music strategy and handle relationships with labels and publishers.
While it’s not exactly sure what will Dr. Dre’s position be at Apple, there are big chances that Jimmy Iovine could be heading up all music-related strategy at the company. He could be responsible for handling relationships with record labels and music producers, and he has a big experience here, as besides co-founding Beats Electronics, he also co-founded Interscope Records. Also, being the main person behind the digital music subscription service Beats Music has garnered a lot of experience with labels and publishers.
Dr.Dre and Iovine, if they will be named Apple execs, they will have a lot of work to do, as the pay-per-track model with which Apple revolutionized the music business, is no longer preferred by users. More and more consumers are choosing these days subscription services like Spotify and others.
Source: iPhoneForums