Spoke to Apple over the phone and they are sending me a replacement. She said Apple are aware of the issue so hopefully this one will be ok.
She said the courier will contact me soon but the new one would take a few weeks which I wasn't happy about so she said I can delay sending this one back till just before I receive the new one.
I have some significant bleeding (can see it on whatever the default out of the box brightness is, even on light pages/apps)
Also, are you saying they do not cross ship (send new one with prepaid return ship label for old one to go back once you've received new one)? Are you kidding? even dumbass dell does that for me.