ONE MORE THING
If Apple has "dropped the ball on support" can some one please explain the following report regarding customer satisfaction which included the iPad as of September this year
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The American Customer Satisfaction Index (ASCI) today released new data on the personal computer industry, showing consumers awarding Apple the highest scores for the seventh straight year with a record satisfaction score of 86. Nearly all other computer manufacturers came in with scores of 77, with HP's Compaq brand bringing up the rear with a 74.
CNBC spoke with ASCI about the survey and learned that, while customers continue to like Apple's products and retail store experience, much of Apple's two-point gain from last year's results appears to be driven by the inclusion of the iPad, Apple's highest-scoring product, in the numbers.
I called David VanAmburg, managing director of ACSI, to get a sense for what's behind the scores. He told me Apple's overall score was up slightly because people like its computers and the retail support experience - but he also mentioned that the numbers included the iPad for the first time.
He told me that the iPad, even at this early stage, pulled up Apple's overall numbers - which makes it the highest-scoring product Apple has, and therefore the highest-scoring product ACSI has ever tracked.
