iOS Market Share Increases in US and Other Countries, But Not UK

[Maura]

9to5 Mac reports that according to new data from Kantar, iOS has seen its market share growth increase year-on-year in August in seven of the nine biggest markets that Kantar is monitoring. The most notable exception to the rule is the UK, which saw a two-point fall as the result of a big marketing campaign from Samsung.

In the US, iOS market share rose 3.7 points up to 35% from 31.3% in August 2016. In contrast, Android fell by 2.9 points in the same period.

In the five biggest markets in Europe , iOS marketshare rose 1.2 points to 18.4%, with the exception of the UK, where Kantar says that iOS marketshare fell by 2 points thanks to a robust Samsung in the UK and the release of the Galaxy S8 and J3 (2016) models.

“Samsung took full advantage of the weeks just before the iPhone 8 and iPhone X were released in Great Britain, with significant promotional activity that helped drive its overall share to a three-year high of 38.4% for the three months ending August 2017,” said Dominic Sunnebo, Global Business unit director at Kantar Worldpanel ComTech. “More than one in four Galaxy S8 buyers cited a specific promotion as a key purchase influencer, and almost half said that a good deal on the price of the phone was key to their purchase.”

Source: iOS gains market share in U.S. and elsewhere, falls in UK due to Samsung promotions