Pardon the pun but you're comparing Apple to oranges. The Kindle is an eReader device only. Period. And in my estimation an inferior one (the Sony Reader 600 is far better) but that's only an opinion. The iPad is so much more than a simple reader. Apps galore, office tasks, games, eBook reader, iPod, video player, and too many more to go on. Simply put, if you can afford the iPad buy it. You won't be disappointed. If you looking for a reader only, well, then you may want to research the myriad of choices available.