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Microsoft may have taken a trick out of Apple's playbook with the secretive type press conference but in my opinion they just failed this tablet announcement. What is great about when Apple has an event like this where they show us a new product is that the product becomes available soon after. They take advantage of the hype and media coverage. The "Surface" will not be available till the fall. By then many will forget and Apple will already be well on their way to developing the next iPad. I could be wrong but I am very curious to see this thing in person.
Depends on strategy and target market. Microsoft and other companies have sent up trial balloons before, and then not actually delivered a product. Also, some companies announce in advance in hope of heading off purchases of competitor products in the interim. Many companies' fiscal years begin in June or July, so they allocate money and start making purchasing decisions about now.
I can only hope they know what they are doing, because this thing actually looks pretty nice. It would be nice to actually have a true iPad competitor. I am interested in the pro version since it can run full windows programs.
One thing another tablet could never do is sync with my computer, tv and phone. This feature is one of the many reasons I love Apple products!