New App Store Categories Introduced in Europe

[Maura]

9to5 Mac writes today that according to a new report in The Guardian, Apple is making some changes to the App Store in Europe. 9to5 Mac says that visitors to the App Store can expect to see improvements in several categories, including health, lifestyle, music, photo and video, productivity and sports.

Previously, all App Store categories except education, games, food, kids and Newsstand had their featured apps chosen according to a new and popular apps algorithum.

However, the changes to the way in which the App Store is curated in Europe mean that visitors to the App Store will now enjoy themed collections within the aforementioned categories, just as already occurs in the United States.

“Themed collections are likely to play a major role, too,†said The Guardian. Games shows the model in action: Apple’s editorial staff have created collections including Popular Puzzlers, The Best Games You’ve Never Played, It Came From Japan and Indie Game Showcase.’

Source: Apple?s App Store editorial team now curating seven additional categories in Europe | 9to5Mac