I think the idea of never showing faces is that its supposed to be you.
This commercial is a little more in step with how I've been thinking an iPad commercial should be...all the ads so far have been sitting on a couch, which completely defeats the point of the device being so ridiculously portable. The narration is a little too forceful tho, its kinda funny because they are kinda shouting a mantra, and spewing revolution while showing bright warm happy images. The mood is a little disjointed. I watched it first with no audio and it was better.