Warner Bros. Launches App Editions of The Dark Knight and Inception

[Maura]

[ame]http://www.youtube.com/watch?v=U_T5PqPlUp4[/ame]​

Warner Bros. Digital Distribution has today announced the launch of “App Editions†of feature films Inception and The Dark Knight for iPad, iPhone and iPod touch, introducing an entirely new way to own special-edition movies. Both movies are free to download, and for that you get to watch the first five minutes for free, as well as some of the bonus content, such as three previously unreleased tracks from Hans Zimmer’s score for Inception. The entire feature film can then be unlocked as an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content. The two movies are available internationally as well as in the US, with The Dark Knight costing $9.99 or local currency equivalent, and Inception costing $11.99.
Here’s Thomas Gewecke, President of Warner Bros. Digital Distribution, talking about the new movie apps:

"Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films. For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films."

Click here to download Inception: App Edition: Inception: App Edition for iPhone, iPod touch, and iPad on the iTunes App Store

Click here to download The Dark Knight: App Edition: The Dark Knight: App Edition for iPhone, iPod touch, and iPad on the iTunes App Store

Source: Warner Bros.

 

[Hasty]

Heh to every action there is a reaction.
Nice move to swerve round iTunes....