For most people who use their iPad for a bit of fun like web browsing, watching a few videos and accessing email, I really don't see the need for upgrading. To me, that's what an iPAd is - an entertainment device, not something to work on; I have the laptop for that. I have iPad 2 and I can't see myself buying another iPad until the 9th or 10th version comes out by which time I would imagine the iPad will be very light, have very long battery life, very high quality screen, noticeably faster processor. But I really don't see why people buy a new iPad each time a new version comes out. Most of the upgrades are very small and incremental. Apple deliberately holds back big changes because they need to advertise something new each time they release a new one.
For example, if Apple brought a new iPad on to the market with only one change, let's say, a superior camera, there will be a flock going off and buying the new one even though most will never use the camera. Who uses an iPAd to take pictures? Its so awkward. Lot of the new iPad purchases are irrational.
On my Ipad.....
Surf
Banking- and paying bills.
Stocktrading-I've made about $32k realized gains in my trading account so far this year. Also for tweaking of my 401k,Roth,regular savings,investments,etc.
Reading- and audiobooks,podcast
Flight listing while travel- I'm an airline employee and can create my own boarding passes anywhere with my ipad on almost any airline in the world.
Writing a Scifi novel.
Watching TV on slingplayer- I don't own a tv.
Watching movies- Netflix,Hulu,Vudu,Itunes rental.
Games- currently playing GOF2 HD and playing chess here in Tulsa with my mom on her ipad in Virginia.(She's 90yrs. old)
Photo editing
Weather radar
Paying bills
Video phone/phone
Online shopping- Over 95% of everything I purchase is online mostly on Amazon.
That's all I can think of right now.
My Ipad 1 is the $30/month AT&T grandfathered unlimited and upgraded to the Ipad 4 32gig LTE and still $30/mo unlimited.
Also own an Ipad 3 wifi for around the house.
So I have three Ipads.
I'm also single,home paid off,no car payment,never married/divorce,no kids,zero debt and live on less than 1/4 my income.After maxing out my 401k and Roth,pay the bills,groceries,contribute to my savings,emergency fund,investments,etc.and afterwards I have money to spend on whatever.
I can afford to buy it with no problems.
I can also sell my Ipad for quite a bit on the brazilian black market if I upgrade again. See no need this year though. Don't know anyone who upgrades every time unless they can sell it for a good price I guess.
When I was in the AT&T store on black friday to upgrade my 3GS to the Iphone 5 three different people came in to pay that early out penalty to get the new iphone so I guess it's possible people upgrade every device.