From a purely design perspective, I wonder if the use of Flash was really necessary to create that webpage... It's not a Flash bashing comment, but a critic on the technology used to display their products. All of this can be done using HTML and Ajax/JavaScript... I just hate the overuse of Flash on some websites (not related to the iPad, same feeling goes on the PC)... I've navigated the site on my PC and essentially, it's just a fancy way to display product information... No special animations, no sound, no movies... Just plain text and pictures... Overall, they are using Flash as a basic webpage browser, inside my browser. Does not make any sense on the design level.
Flash is amazing for games, specific navigation, simulations, media broadcasting... But when used in this way, it's a pain.
VicoPad addict!