Huh. Methinks they are confused!
I would not do anything such as a restore. Apart from me losing my jail break, even if were stock, that seems like an awful lot of work for updates. Given the amount of people across the web with this issue, I firmly believe it's an Apple problem. Seems a waste of time to do anything about it other than just wait (and maybe check the Updates tab every now and then). Of course, that's me, YMMV.
Other than searching through your Purchases tab to find the updates (if that badge irks you or if you want your updates) - my recommendation is to just wait.
First one to get that page to load: come back and tell us all? Meanwhile, I'm off to search for those three updates now showing - cause yes, I AM one of those that is bothered by badges on an icon. Looks so messy!
Marilyn
I have had an update problem for three days and suddenly my app update section now works. I had tried everything to no avail but for no reason at all apparently I am now back in business and the app update section works. Perhaps Apple has fixed this at their servers?
Doug Victoria BC