Apple Could Replace Google with Bing or Yahoo Search Engines in 2015

[RaduTyrsina]

Google is synonymous with 'online search' for billions of people, but there are big chances that its hegemony will slowly be put under pressure. A few days back, we've see Mozilla replace Google with Yahoo as the default search engine and now it seems that Apple itself could do the same thing.

A fresh report coming from TheInformation publication says that Google risks losing its spot as the default search provider in Apple's Safari browser next year. Here's what Amir Efrati has been saying:

"Mozilla’s decision last week to replace Google with Yahoo as the default search engine for the Firefox browser in the U.S. was a nice little score for Yahoo CEO Marissa Mayer.

But among companies still wringing billions of dollars a year from search ads, all eyes are on the upcoming expiration of the only search distribution deal that matters anymore: Apple’s Safari Web browser."

Google Search has been in the hands of iPhone and iPad owners since 2007, but this deal is now set to expire in 2015. Microsoft and Yahoo have each pitched Apple SVP Eddy Cue on the idea of replacing Google as the default iOS search provider.

Microsoft's Bing is already the search provider used by Siri and OS X Yosemite and its Spotlight search deliver Bing results. These could be signs that Apple is looking to replace Google or just that it wants its customers to have a diversity of choices.

Obviously, the company that manages to replace Google will be making a fortune, since it will offer its service to millions of iPhone and iPad users.

Source: TheInformation

 

[Ser Aphim]

The question is what makes google, yahoo, and bing different from each other? Seems the same to me.

 

[twerppoet]

Google is the default, but you can already change your default search engine to Yahoo, Bing, or DuckDuckGo.

It's highly unlikely that Apple will change Google from the default, but if they do I'm sure it will still be a choice.

 

[twerppoet]

The question is what makes google, yahoo, and bing different from each other? Seems the same to me.

No huge difference in the way they look. The results are a bit different, because they use different algorithms and databases. Their privacy and ad policies are slightly different. And people hate each of them for different reasons.

The one that is the most different is DuckDuckGo. It both looks different and unlike the others it does not track you (in order to server 'better' adds). It's results can suffer a bit from lack of tracking as well. It can't guess what is important to you.

On the other hand, that can be a benefit. Since it's not trying to predict based on the past, it won't bias results when you are researching information, as opposed to just trying to find more of the same.

That said, I still use Google.