Without meaning to be awkward, are they?
As in, are major / direct attempted-competitors to Apple following a very similar business model; and / or offering the level and depth of support available to Apple customers?
I guess, in particular, I'm thinking of 'competitor' tablets like the Motorola Xoom or HTC's new effort. And / or producers of smartphones / MP3 players. Or, heck, you could throw in laptops to boot.
In the UK, at least, HTC / Motorola (for example) don't have dedicated shops. At least, not in the cities I've recently visited. And not with any prominent presence, a la Apple, nor with the level of huge staffing, and... prominent showcasing and display... that seems to be so integral to Apple's (shopfront) model.
Also, would any of those companies who DO front those products - to draw on the example in this thread - replace a device for having a scratched screen, no questions asked, bish bash bosh it's done?
Mobile phone companies - in the UK - have a reputation for sales-driven marketing, focused on base profit, with - tbh - merciless wideboys in cheap suits (and, perhaps, with extraordinarily broad pink ties) upselling products that consumers probably don't need, whilst refusing any servicing / provision that might subtract from said company's base profit.
I'm not yet sure which outlets'll be headlining e.g. the Xoom, but I'd be very interested in how that level of customer service could be sought / guaranteed by Motorola. Who don't have that shopfront presence / centralised (and identifiable) walk-in service centre, in the same way that Apple do. At least, not in the UK.